Friday 15 April 2011

Aedas and branding

Aedas


Aedas creates some of the best architectural design solutions from our 39 offices around the globe. We provide international expertise with innate knowledge and understanding of local cultures. Our designers are committed to contribute and lead in the societies we design for. We have a holistic approach to sustainability which shows our care not only for the built environment but also for the people we work with and the societies we live and work within.
The Aedas global network provides consultancy services in architecture, interior design, masterplanning, landscape, urban design and building consultancy in Asia, the Middle East, Europe and the Americas. Our commitment and tenacity to improve the natural and built environment are reflected in our designs for all building types including civic, education, 
health, transport, commercial, residential, sports, retail and industrial buildings.



History:


Aedas was established in 2002 with the partnership of LPT Architects in Hong Kong and Abbey Holford Rowe in the UK to become Aedas LPT and Aedas AHR respectively. Following a merger with TCN Architects of Birmingham in 2003, the name Aedas was adopted for all areas of the practice with the LPT and AHR being dropped from the Hong Kong and UK practice names later in 2003



Aedas Imaging produced images and animations for ASDA stores nationwide, which were used successfully for design development, client approval, public consultation and planning permission
ASDA Supermarkets
OUR WORK

What do we man when we talk about branding?
  • Identity
  • Functions
  • To see a product
What does it involve and why is it so important?
  • Logos-This is one of the most important factors with graphic design as this distinguishes the brand from other various brands.
  • Slogans- This is something that helps you to remember the product easier and also to attract attention. 
  • Advertisement- this is used to make the product more visible and known. There are various ways to advertise the product for example through television, billboard, magazines or books. Advertisement is usually found on televisions as this is the most looked at technology so more people will see it.By using this it also always them to create little scenario to draw people in and mainly using celebrities or famous people as people look up to them
  • Typography-This is used to make words look more interesting with there own identity characteristics and sometimes relate to the passage the type is in.
  • Identity-This is when something has its own unique mark so you can tell it apart from something else. For example on jewelry of real gold and silver there are hallmarks which are tiny microscopic symbols so that you can tell they are real and all individual with there own characteristics and identity. 
A useful websites that can help with this project is.
http://www.logoblog.org/logo-design-gallery/














2 comments:

  1. Loved reading this great post. It is quite interesting. It was worth reading like how you can just know all about a brand. Thank You! for sharing it.

    ReplyDelete
  2. Branding is the most important part of marketing your product. A marketing plan can increase or decrease the sales of a product.

    ReplyDelete