Friday 15 April 2011

Interior Design and Branding

How does the nature of the interior of a building effect us?

The mood of the room effects us mentally. The range of moods are happy,sad,bored,creative,inspirational to create the mood the colours that we choose effectus in different forms.




Other  Ways in which the nature of the interior effects us in by :
Mood
colour
shape
structure
lighting-windows with natural light reflecting through
Space-Physical sourroundings  




Wayfinding
Wayfinding encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.


tube-map.jpg
This here is a Tube map which is a way of wayfinding.We use this to make it easier to get from place to place as you can see there is also different black colours leading in vaqrious places.This is to show the different types of tube lines for example the bakerloo line or central line so it is easier for you to tell them apart.




This is another form of wayfinding in a car park I personally love this singage i think that its quite funky and modern how it uses the space and streaches the letters letting it flow from the wall onto the floor.I like also how its neat and one font and block colours.By using the block colours and the colour with capitals it makes a statment so you cant miss it. and gives the car park some life.it looks like theres colour seeping all other the place.

It is important to use wayfinding as:
  • IT SAVES TIME
  • CORRECT ORDER OF THINGS
  • MOVE PEOPLE THROUGH THE SPACE QUICKLY.
When rebranding you need to think  about the colouring the key to let people know which colours relate to which item.Aslo the font and this needs to be clear and sometimes relate to what you are talking about.Aswellas recognisable and clear understanding of the what it is that your trying to brand or create.You will also need to think about the audience.



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