Brand: Brand Identity

Nike Brand

They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design

student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in

time for the U.S. Track & Field Trials, which were held in Eugene, Ore.

The nike graphic design is the most simple design ever with a plain white tick mark and black background however one of the most well known brands.That the audience instantly when shown this know its by nike or when the hear the word nike think of the tick.This shows that sometimes less is more and the more simpler the design the most recognizable it is.

The nike logo design
plain and basic block colour of black

Coca -Cola Brand

Coca-Cola is the world's favourite soft drink and has been enjoyed since 1886. It was invented by Dr John S Pemberton and first went on sale at Jacob's Pharmacy in Atlanta, Georgia. It was actually Dr Pemberton's bookkeeper, Frank M Robinson, who invented the now world famous red-and-white logo with its special Spencerian script.

Coca-Cola arrived in Britain in 1900, when Charles Candler brought a jug of syrup with him on a visit to England. Later, in the early 1920s, it went on sale in Selfridges and at the London Coliseum.

Coca-Cola is now the most recognised trademark in the world, available everywhere from Australia to Zambia. Today you have a lot of choice in how you enjoy Coca-Cola, with regular Coca-Cola, sugar-free Diet Coke and sugar-free Coke Zero available in a variety of pack sizes for every occasion.

This drink Is such a recognizable drink as it has had the same recognizable shocking bold red since it was first brought onto the market while also keep there famous font style in white only until recently when its become slightly more modern and fresh. This is only to keep up with the vast changes in technology these days.As it is said that the world coca cola is the second most widely understood word in the world today after ok. This is because they have progressed to create various other drinks such as fanta and sprite which also has the same colour and design similarity of a bold colour such as red ,orange and green like the above drinks i have mentioned then a bubble bold style writing all slightly different but still using a bold white filler to stand out from the background and remaining fresh and funky.

Robinson had the prescience to see that Coca- Cola’s two C’s would stand out in any ad campaign and it was him, too, who chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.

The brand’s colour, the now familiar Coca-Cola red, remains a highly important component of this design classic. White cursive text sat on a bright red background has since been used for almost all of Coca-Cola’s rival brands (with the notable exception of Pepsi), and recently Quibla Cola and Mecca Cola, drinks targeted primarily at Muslim consumers as an alternative to the US-based Coca-Cola, have traded on the brand image for more political reasons.

Starbucks Design.

Brief History of Starbucks Logo

Starbucks logo was firstly Designed by Terry Heckler of Heckler Associates, the mermaid that beckons coffee drinkers was based of a classic 15th century Norse woodcut of the mythical siren. The hardy yet feminine look was perfect for the Pacific Northwest local. Evoking the local lumber industry�s history in the area coupled with an inviting face, the logo was a perfect fit

However, the finely crafted individualistic soon faced problems. How do you place a bare breasted siren on the side of a truck? Modify! Eventually, the sirens hair was lowered to cover the bare-chested icon. Then the suggestive pose of the mermaid, posed a unique branding challenge during Starbucks rapid expansion. What had seemed a clever and folksy design in Seattle was considered risqu� in other parts of the country? Modify Again! Soon, the offending pose was slightly altered, and then eventually the pose completely obscured.

Evolution of new redesigned Starbucks logo

The current Starbucks logo that the world knows today now focuses on the warm and inviting face of the mermaid, rather than her body. The iconic cigar band outline remains, framing one of the most famous corporate identities in the world.

Orgional logo

I did some research and read more about their concept of designing and their team work. Actually Starbucks has two groups of designers as follow: - the global creative team that handles advertising and marketing material, products presentation and packaging; - the store design group witch is responsible for the furniture, fittings and layout of the stores.

At the creative group they have graphic designers together with technical and packaging specialists. Some of the team also bring fine art and illustration skills to the mix so that is probably why they have such a good range of products